Have you ever received an email from a company that you would have sworn was a phishing scam (a method of online identity theft and virus spreading) — and yet wound up being completely legitimate? In an age of increasing cybersecurity, customers are becoming more wary of potentially fraudulent email messages. And yet, when companies take pains to make their email notifications more secure, the end result can be a suspicious-looking (but safe) email.
How can companies send their customers email securely without sacrificing user-friendliness? This article from Lenny Zeltser looks at the challenges in “How to Send Customer Emails That Don’t Look Like Phishing.”
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Caller ID spoofing occurs when scammers deliberately falsify the name transmitted to the Caller ID display on your phone. They can trick you into giving away personal information. And they can pretend to be you when calling consumer services companies, financial institutions, and government agencies. 
Info Security Advisor 